Digital Marketing Manager Job at Easy HR Group, United States

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  • Easy HR Group
  • United States

Job Description

Digital Marketing Manager

This is a remote position. WFH | Full-Time | 9am - 5pm EST

Job Overview: We are seeking an experienced Digital Marketing Manager to drive brand awareness, lead generation, and membership growth for a Pilates studio franchise. This role will oversee the full digital marketing ecosystem, including social media, paid advertising, local search visibility, SEO, and reputation management. The ideal candidate has a proven track record working with fitness, wellness, gym, or Pilates brands and understands the unique challenges of marketing a location-based franchise business. Strong expertise in Google Ads is essential.

Key Responsibilities:

  • Strategy & Planning
  • Develop and manage monthly content calendars aligned with business objectives and promotional campaigns
  • Create and execute integrated marketing campaigns to drive memberships, class bookings, and local brand awareness
  • Develop and refine ongoing social media and digital marketing strategies
  • Analyze performance data and identify opportunities for growth and optimization
  • Social Media Management
  • Create, schedule, and publish engaging content across social media platforms, including posts, reels, and stories
  • Design and edit creative assets, graphics, and video content
  • Manage community engagement, respond to inquiries, and maintain brand voice across platforms
  • Monitor social media trends and recommend new content opportunities
  • Local Presence & Reputation Management
  • Manage and optimize Google Business Profile listings
  • Maintain accurate business information across relevant local directories and discovery platforms
  • Monitor and respond to online reviews and customer feedback
  • Implement strategies to improve local search visibility and reputation
  • Performance Marketing
  • Plan, launch, and manage Google Ads campaigns across Search, Display, Performance Max, and Local campaigns
  • Manage Meta advertising campaigns to drive leads, memberships, and promotions
  • Monitor campaign performance, optimize budgets, audiences, and creative assets
  • Track key performance metrics and provide regular reporting with actionable insights
  • Develop lead generation strategies focused on membership acquisition and retention
  • SEO & Organic Growth
  • Develop and execute local SEO strategies
  • Optimize website content and landing pages for search visibility
  • Create SEO-focused blog articles and content
  • Conduct keyword research and implement on-page SEO best practices
  • Monitor SEO performance and identify opportunities for growth

Qualifications:

Required:

  • 3+ years of digital marketing experience
  • Strong hands-on experience managing Google Ads campaigns with measurable results
  • Experience managing Meta Ads campaigns
  • Knowledge of SEO best practices, keyword research, and content optimization
  • Experience with social media content creation and community management
  • Strong analytical skills and ability to interpret campaign data
  • Excellent communication and project management skills

Preferred:

  • Experience working with Pilates studios, fitness brands, gyms, wellness businesses, or boutique fitness concepts
  • Experience marketing franchise or multi-location businesses
  • Basic graphic design and video editing skills

Job Tags

Full time, Local area, Work from home

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